Business Bank Account

If you are looking to start a company and are trying to determine if a business bank account is required than ask you need to read this article. I will cover if you need a business checking account and if you do need one what the benefits of having a small company checking account will be.

Do you need a business bank account?

  • You don’t have any employees
  • Your small operation has no significant expenses
  • Most of your clients pay you on a per service basis (for example dog walker, hair cutter) as opposed to a per unit of production
  • Your total income is used annually for personal use
  • You have the ability to easily identify money from your company

If all the business questions above apply to your situation you don’t need to have a business bank account in most states, however it is best to check with a local accountant to confirm.

If you do require a business account at a bank then you will realize the Benefits of a Business Bank Account…

  • Avoid confusion between personal and business transactions
  • Increase your credibility when dealing with other organizations
  • Increase the number of options for you to get paid
  • May help in receiving small business loans
  • Required to incorporate your business(which has additional pros/cons)

Compare Small Business Bank Accounts

Comparing small business accounts is the next logical step in choosing a business account. There are thousands of options for you to choose from including free business checking account options, complete a-z solutions involving funding and extensive personal help.

My recommendation is to choose a free checking account to get you started and then proceed from there as your business grows. Keeping the costs down at the start can be a real benefit to many small business owners.

7 Steps to Creating a Successful Small Business Marketing Plan

Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.

These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.
Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. “Think Marketing” your products and services all of the time. It is very important to consistently market your products and services. Don’t fall into the trap of stop and go marketing. Some small business owners only market when sales are down.

You can’t have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits

If you’re a small business owner or you want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.

How to Start a Small Business Marketing Plan: 7 Steps
Begin the process by answering these questions:

1) Who — Who specifically is your target market? Who is your ideal client? What research can you do to find out more about your target market?

2) What — What products and services do your ideal clients want and need? What does your product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of specialty that will differentiate you in the marketplace? What are the industry trends? What type of message will your ideal client likely respond to? What are you ultimately selling? For example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

3) Where — Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog, newsletters or articles?
4) When — How frequently does your target market need to hear your marketing message? When are they most likely to buy your products and services?

5) Why — Why are you in business? Why do customers or clients buy from you? Why should they choose your product or service over your competition?

6) How — How does your customer buy your product or service? How are you going to reach potential buyers for your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?

7) Marketing Mindset – Practice mastering a Marketing Mindset and you will be on the path to a profitable small business.

With these 7 steps, you can take action towards starting a small business marketing plan that targets new customers. “Marketing is about testing and evaluating your return on investment. But it’s primarily about helping people get what they want.” Master these small business marketing steps and you will be on the path to more profit and success as a business owner.

Ecommerce Business Solution – Advance Ways To Effective Ecommerce

The sol purpose to operating a business online is to make sales to a group of customers that you did not have the ability to reach. This is all done through the power of the web, using what is commonly known as ecommerce. Using an ecommerce business solution is not as simple as some people may think. Therefore, it is very important for you to understand how to apply an ecommerce business solution.

It’s not good enough just build a web site if you are doing ecommerce. You need to find a way to market and promote to your new and existing customers. This is all done by utilizing an ecommerce business solution. A reliable ecommerce business solution will give you the ability to optimize your website’s content for the search engines. If a potential customer can not locate your website on the world wide web, no matter how beautiful and flashy your website is, it will be of no use to anyone.

Many online consumers often complain about the overly complicated navigation, as well as the entire payment process. Some complain that you have to go through to many different pages in order to complete your order. A good ecommerce business solution makes an attempt to simplify the entire checkout and payment process. Also, if you have no problem with providing your phone number on your website, then provide it so that potential clients can reach you just in case they encounter a purchasing problem. A high quality ecommerce solution will give you the ability to implement your phone number, or some type of call center on your website.

Above all, the primary purpose of the ecommerce business solution is to make the payment process easier in order to improve customer satisfaction. Online shoppers really need a reliable way to send you some money in order to access your products and services. If you are just starting your ecommerce business online, then a full fledged merchant account may be an ecommerce business solution that is beyond your price range. Therefore, just utilize a simple service like Pay Pal that allows you to accept credit cards for a certain small fee per transaction.

A good rule of thumb when utilizing an ecommerce business solution is to know and understand your consumers. If you know nothing about the consumer or customer, then you will not have the necessary knowledge to improve the entire sales process for your target market. If what you say or what you offer, doesn’t appeal to your target consumer base, then they will instantly leave your site due to a lack of relevance and value. Therefore, you need to target the right audience when implementing an ecommerce business solution.

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